The third thing to remember about goal setting is that you really need to break it into bits. If your goal involves losing 50 pounds, break that down into 5 or 10 pound chunks. That means you’ll be thinking about 5 to 10 week periods. Celebrate each mini victory along the way. This is crucial because our brain works like the economy. Your brain evaluates rewards using a net present value principle.
My new year’s wish is that media outlets one day are required to substantiate the things they print, like “15-Minute Flat Belly Workout”. Does anyone believe that they will get a flat belly by doing 15 minutes worth of ab exercises? I think it’s shameful. And harmful. Because some people will believe it.
what about those people who have been there, done that? The people who don’t seem to be able to stick with their plan? Are they just weak? Is the person who sets their goals, makes a plan, and then follows that plan to fat loss success just a better person than the person who tries and fails?
Did you know that the brain’s reward system is actually based on food and sex? It makes sense if you think about it. We are wired to encourage survival, which requires us to eat and have sex. So is it any surprise that we yearn for delicious food?
In this case, the 420 calories is what’s not to like! Yikes! I put the cookie down (after taking a picture naturally!) and contemplated the protein bar. In the end, I decided to skip the snack and tough it out until lunch. But I couldn’t stop thinking about this ridiculously caloric cookie.
North Americans ate an average of 60 lbs of bread per capita in 2000, which is less than half of what the skinnier Spaniards (15% of men and 21% of women are obese), Danes (no data found), and Germans (20% of men and 21% of women are obese) eat.
I am generally not a fan of most “diets”, or even “nutritional approaches”. They just seem to be spending too much effort trying to convince people of their merits. I don’t know why that turns me off, but it does. Maybe because in that process, they tend to ignore a lot of truths to support their thesis.
I buy the container with the intention of only eating one serving per snack. I start with one. But then I hear it calling my name from the freezer. It does this relentlessly. I have no choice but go get some more. And it turns out that if you have 4 servings of frozen yogurt while watching television, you’ve actually just eaten a 600 calorie snack. That’s a Big Mac.
I think there are some people who eat well all the time. They don’t crave anything, and they generally don’t snack. I am not one of those people. I suspect most of you are not those people either. One of the best lessons I have learned is how to judge junk, or the Four Laws of Junk Food Efficiency.